Press Release
- Date:
- Wednesday, April 03, 2002
- Contact:
- David Peikin
- Phone:
- (301) 918-0818
- Email:
- G1@schwartz-pr.com
Group 1 Enhances Its Data Management Applications,
Helping Businesses to Market Smarter
Lanham, MD — Group 1 Software (Nasdaq: GSOF), a leading provider of customer relationship management (CRM)-enabling software solutions, today announced significant enhancements to its leading data management applications. These focused, department-level solutions provide substantial cost savings by enhancing the effectiveness of direct marketing initiatives through the validation, parsing, matching and consolidation of customer and prospect information for more efficient list processing. With this release, these operational data quality applications offer more robust business-to-business matching capabilities and increased processing speed.
For companies conducting North American business-to-business and business-to-consumer marketing, Group 1's data management applications identify and eliminate duplicate records and misspelled name and address components within mailing lists. With these solutions, businesses can convert mailing lists into user-defined formats quickly and easily to improve processing efficiency. These applications enable businesses to focus marketing efforts on specific groups based on geographic and demographic criteria. Businesses can also analyze response rates from specific segments of their target market. Detailed reports, list comparisons, and a wealth of statistics are generated to help businesses market smarter. Tailored to support departmental and divisional data quality, Group 1's data management applications are easy to use and can be implemented rapidly for accelerated return on investment.
“The significant enhancements we've made to our data management suite will enable businesses to harness more easily the power of their customer data to develop focused marketing programs,” said Bob Bowen, CEO of Group 1 Software. “This release underscores our continued commitment to customers of our traditional list processing and data management applications.”
“As companies continue to increase investments in CRM initiatives and customer-focused applications, solutions that can help businesses better manage customer data are becoming increasingly important,” said Robert Lerner, analyst at Current Analysis. “As a value-added option to CRM systems, Group 1's data management applications help businesses concentrate customer communications on those individuals most likely to respond to targeted offers, thereby enhancing return from marketing investments.”
With this release, users have increased control and flexibility over data output. The newly enhanced data management application suite includes Merge/Purge Plus, Business Merge/Purge Plus, Generalized Selection Plus and List Conversion Plus.
Group 1 Software (Nasdaq: GSOF) is a leading provider of customer relationship management (CRM)-enabling software solutions for data quality, marketing automation, customer communications management and direct marketing applications. Group 1's software systems and services enable 2,500 customers worldwide to market smarter by helping them find, reach and keep customers. Founded in 1982 and headquartered in Lanham, Maryland, Group 1's solutions are utilized by leaders in the financial services, banking, retail, telecommunications, utilities, e-commerce, and insurance industries. The company's customer base includes such recognized names as AT&T, Charles Schwab, Entergy, GEICO, L.L. Bean, MCI WorldCom, Wal-Mart and Wells Fargo. For more information about Group 1, visit the company's Web site at http://www.g1.com.